TV for Ecommerce
For ecommerce brands running paid ads

Make your ads convert again with a segment on ABC, CBS, NBC, FOX or CW(booked in 30 days, guaranteed)

Watch how it works

Our clients have appeared on

ABC logoCBS logoNBC logoFOX logoCW logo
Booked in 30 days, guaranteed
Footage you own forever
18 social cuts
You or a spokesperson on camera

Real segments we've booked for product brands

A 3 to 5 minute segment on a real set, with a real anchor, and your product on screen, demonstrated and named.

Also booked: Goally on NBC Daytime Tampa, Daltile on NBC Daytime, Elephant Learning on KRON 4 San Francisco, and Fourth Frontier, Even Realities, myFirst and Elehear at CES 2026.

You don't have to be on camera.

A spokesperson from our network can present your product while you stay in your chair at home.

How it works

Our simple 3-step process

Cold traffic doesn't bounce because your offer is bad. 35% of online shoppers are openly skeptical of ecommerce brands they haven't heard of. Your reviews are you vouching for yourself, and your ads are something you paid for. A segment on a station they already know is someone else vouching for you.

01

We book it.

Days 1 to 3: you fill in a short Q&A, send five talking points and any images or video you already have. We come back with the 2 or 3 angles a producer will book and a shortlist of stations from 200+ across 128 US and Canadian markets. Days 3 to 10: we book. You get the date and the station in writing, and you see the set before anything is confirmed.

02

It airs.

One prep call the week before. You present it yourself with coached talking points, or a spokesperson presents it for you. You're booked on air within 30 days of signing, or you get 100% of your money back. Within days of air you get the full broadcast clip, six social cuts and your “As Seen On” assets.

03

You put it to work.

The Repurposing Playbook shows your team exactly where each piece goes, so the footage is working the week it airs. We hand you the plan. Your team runs it.

From signing to air, this takes about an hour or two of your time.

The Repurposing Playbook

What happens to the footage after it airs

A Meta ad stops working the day you pause the budget. A broadcast clip keeps working on every channel you already run, for the next 18 to 24 months.

On air segment frame
On air
Your vertical cut

Your vertical cut

Illustration: one segment, cut for paid social.

Full broadcast clip
Sales page, product pages, email flows, investor and retail decks
3 vertical cuts (9:16) per segment
Paid social tests on Meta and TikTok, plus organic posts
3 horizontal cuts (16:9) per segment
YouTube ads, retargeting and your website
The product demonstration moment
Product pages and retargeting
“As Seen On” assets
Landing page, ads, email and decks, as trust signals

What three brands did with their footage

Consumer brand

$400 → $200 CPA.

In 60 days. They ran the “As Seen On” assets across paid social, landing pages and email, and doubled acquisition volume on the same monthly budget.

Health-tech brand

1.1 → 2.5 ROAS.

In 90 days. TV placements plus the footage repurposed across their funnels let them scale spend with confidence.

Ed-tech brand

Sold out.

They put the “As Seen On” badge on their landing page and nothing else, and sold out of inventory ahead of forecast.

Individual results from three brands. The booking is guaranteed. What it does to your numbers depends on your spend, your offer and where your team puts the footage.

How do you know if this will work for you?

01

You sell a physical product

Skincare, supplements, wellness, gadgets, home, lifestyle or parenting.

02

You're doing $1M to $50M a year

Founder-led, and still close to the numbers.

03

You spend $10K+ a month on ads

The segment works on the traffic you already pay for.

04

Your CPA keeps climbing

Creative is fatiguing, and what used to print money is barely breaking even.

05

You have a date coming up

A launch, a holiday push, a raise or a retail buyer meeting.

06

Someone can put the clips to work

You, your team or your agency can run the footage as ads and put the logos on your pages.

The Authority Suite

Exactly what you get

One package, built for ecommerce brands.

  • 3 TV placements, each a 3 to 5 minute segment
  • ABC, CBS, NBC, FOX or CW stations, from 200+ stations across 128 US and Canadian markets
  • You see the station and the set before anything is confirmed
  • You on camera with talking-point coaching and prep, or a professional spokesperson from our network
  • The full broadcast clip of every segment, yours to own and use forever
  • 6 social cuts per segment, 3 vertical and 3 horizontal, 18 in total
  • “As Seen On” logos sized for ads, landing pages, social and email
  • The Repurposing Playbook
  • Booking, scheduling and coordination, done for you

Price

$15,000

One time. No retainer, no monthly fee.

Prefer a spokesperson to present your product? Their fee is added at cost, and I'll give you the exact number on the call.

These are major TV stations in cities like Washington DC, Las Vegas, Tampa, Dallas and Austin, not prime-time national shows.

Who books your segment

110 placements for one client in six months

That's what we booked for Home Title Lock.

I'm Dominic Forth. I've worked with TV producers and stations for more than 20 years. Before this, I ran broadcast TV campaigns for brands like Publix, Ford, Toyota, BMW, Wendy's and KFC, and consulted for stations including WABC in New York and KABC in Los Angeles. My senior booker has more than 40 years in the business.

I've been on set myself, on CBS in Las Vegas at CES 2026, and as the spokesperson presenting Forge Men on ABC in Tampa. And I take every strategy call myself.

Dominic Forth, Founder, TV for Ecommerce

From clients of our parent company, Thought Leaders America
“We've seen a clear lift in the voice of customer awareness of our brand. We've seen lifts in website traffic, and we've seen customer engagement on the posts of all this activity.”
Dr. Steven Goldberg
Dr. Steven Goldberg
Chief Medical Officer, HealthTrack
“Very happy with the results of the interviews so far.”
Dr. Aditya Nagrath
Founder, Elephant Learning
“Clients have reached out already from the very first one.”
Shelley Henry
President, The Amity Group

If we don't book you, you're covered:

100%
BACK

The TV for Ecommerce Promise

30-day on-air guarantee

You're booked on air within 30 days of signing, or you get 100% of your money back. No fine print.

Questions ecommerce founders ask

The Authority Suite is $15,000, one time, for 3 placements. No retainer. If you'd like a spokesperson to present your product, their fee is added at cost and confirmed on the call before you decide.